Biography

An avid follower of the design thinking principles- working with multi-functional teams of ethnographers, designers and business strategists. Over 20 years of experience, navigating power brands globally and in India, across functions of marketing, communication, retail, and branding strategy. Former MD of Interbrand in India His repertoire of brands include Coca-Cola, PepsiCo, Godrej, Samsung, Commonwealth Games New Delhi 2010, Hyundai Motors, Nestle, Hero-Honda and others.

FIRM DESCRIPTION

Brand-nomics is a strategy Consulting Company. We understand consumer behavior and culture guide every manifestation and action. We help partners, find clarity and authentic insights, identifying which consumers matter the most and what matters the most to them.

Brand-nomics is a set of people hungry to re-invent the process and potential of Branding. We are a young professional group come together with our collective past to give our clients the knowledge we have built over the years working Globally and in India.

Our services include brand analytics, strategy, brand environment design, naming, and verbal identity, corporate identity, packaging design, retail design, brand engagement, and digital branding tools. The above is supported by a state of art need based segmentation, psychographic segmentation, consumer deep dives, digital communities, and brand tracking services.

We are proud to have created and worked with some of the worlds finest, across all sectors. This is why we are confident that we can guide you through a process that is both rigorous and creative, a process which will identify, build and express the right idea for your brand.